Gradual

Trainers ran sales micro-trainings remotely. Interviews showed that salespeople forgot what they studied, skipped homework, and lacked practice and motivation.

As the only designer, I interviewed trainers and salespeople, analyzed competitors and tested two iterations of wireframes. I structured every lesson into Theory, Practice and Plan, so practice is part of each lesson, and added AI scoring of role-play sessions, homework proof, a sales leaderboard and a trainer dashboard.

I delivered the MVP design and scope recommendations to the client.